Paper is essential in the design and cost of your publications.
And while paper seems like a basic element, often the print terminology and project specs can be confusing. That’s ok! You don’t have to be an expert to make smart decisions, because we’re here to guide you.
Perhaps a peek at these frequently asked questions can help you understand materials, compare costs, and weigh options for your next project.
Frequently Asked Questions Regarding Paper
1. How does the “grade” of a paper affect its appearance?
Coated paper is categorized by grade levels, with a premium being at the top. Grade levels are determined by brightness, and here are several basic grades (or types) of commercial printing papers:
BOND OR WRITING = Typically used for letterheads, business forms, and copiers. Typical base weights are 16# for forms, 20# for copying, and 24# for stationery.
BOOK = The most commonly used coated and uncoated papers for printing. Ranging between 30#-110# depending on coatings.
TEXT = High-quality sheets in a variety of surfaces and colors. Used for quality printings with a lot of surface texture.
COVER = Used when greater bulk/thickness is required, such as book covers, postcards, business cards, or inserts. Available in a wide variety of surfaces and colors, typically ranging from 60# to 100#.
TAG, BRISTOL, AND INDEX = Smooth surface papers mostly uncoated, except for bristols. Often used for displays, file folders, and tickets.
Remember, paper products come with three specifications: brightness, gloss, and opacity. Typically, the higher the grade level, the higher the brightness and gloss will be.
2. Why does the paper “weight” matter?
The higher the weight, the heavier the paper.
In general, heavier papers are bulkier and sturdier, allowing fewer pages per inch. They also have greater opacity (i.e., less show-through), which offers a higher quality but also an increased mailing expense.
3. When is lighter weight helpful?
Publications with larger page count (like magazines, booklets, or projects using a significant amount of paper) can use lightweight stocks to reduce bulk, weight, and cost.
Lighter weights can also bring a more playful, casual feel to your brochure or booklet.
4. What is the difference between coated and uncoated paper?
Uncoated paper is porous, cost-effective, and is typically used for such applications as newspaper print and basic black-and-white copying.
Coated stock paper, by contrast, is made of higher-quality paper with a smooth, glossy finish. Coated paper works well for reproducing sharp text and vivid colors.
5. What finishing options are available for my project?
A paper’s finish can have a considerable impact on the final appearance of your printing.
Gloss finishes are sophisticated and eye-catching, with a smooth surface that allows for more precise reproduction. Matte (or dull) papers have a softer, subtle feel, and can be easier to read. Spot or foil varnishes are also available if you want to highlight some aspects on your page.
How to Choose the Right Paper for Your Next Printing
Print is beautiful, tactile, and memorable.
More than just ink on a page, the weight, texture, and sheen of your printing can tell an emotional story. Paper plays a significant role in the tone you want to communicate, but also in your bottom line. When you increase the grade or weight, you will improve quality but increase expense, so choosing between paper selections is a delicate balance between image, functionality, and cost.
Want to chat more? Give us a call to see some paper examples or discuss your options today!
Can you spot the mistakes in this paragraph?
Melissa was excited about her son’s swimming ability. This fall, she asked, “Would you like to join the swim team”? Sammy was thrilled about the idea, accept for one thing: the tight swimsuits. “Why do I have to wear spandex”, he complained, “I’m all ready the fastest swimmer in the pool”!
Grammar can be painful.
Make A Fresh Start
Even after years of writing, there are grammatical errors that impede us all. For some, it’s punctuation. For others, it’s word selection. And when you repeat the same mistakes, bad habits get harder to break.
This year, make a mental note to dodge those potholes! Here are three mistakes to avoid in your writing:
1. Incorrect Apostrophes
Apostrophes indicate possession for nouns and letter omissions in contractions.
Generally, singular possessive apostrophes come before the ‘s’ and plural possessives apostrophes come afterward, like this:
Singular Possessive: Jim’s hat or Mike’s coat
Plural Possessive: Several years’ work or many students’ books
Apostrophes do not indicate possession for personal pronouns, so it is incorrect to add an apostrophe to “it” or “who” when designating ownership.
- Incorrect: Who’s bike is this?
- Correct: Whose bike is this?
- Incorrect: The flower lost it’s petals
- Correct: The flower lost its petals
When contractions are used, apostrophes replace the missing letters. For example:
- Correct: “It’s looking like great weather for planting flowers.”
- Incorrect: “Its looking like great weather for planting flowers.”
- Correct: “Who’s going to help me prep the soil?”
- Incorrect: “Whose going to help me prep the soil?”
Punctuation and Quotation Marks
Do punctuation marks go inside or outside quotation marks?
This one can be tricky because British and American English have different rules (which is why you sometimes see discrepancies). Here are two basic American guidelines:
1. Sentence-ending commas and periods always go inside quotation marks.
Remember, if you are INSIDE the U.S., commas and periods go INSIDE the quotation marks. Like this:
- “I fell asleep,” Paul said.
- Paul awoke and complained, “I had a bad dream.”
2. Question marks and exclamation marks can vary.
If they apply to the quoted material, these marks belong inside the quotation marks. If they apply to the whole sentence, they go outside.
Each of these sentences is correct:
- Mary asked them, “Where should we eat?”
- Do you think Mary is hungry enough for the “Impossible Whopper”?
- Chandra texted Michael, “Should I bring dinner?”
- Chandra looked in her purse and exclaimed, “I have a $50 gift card!”
- The dog leaped off the couch when he heard Chandra say, “I’m bringing pizza”!
Words That Are Easily Confused
Words that are commonly misused include these pairs:
Rule of Thumb: “Effect” is usually a noun, while “affect” is typically a verb.
- Incorrect: The text had a negative affect on my mood.
- Correct: The test had a positive effect on my grade. This positively affected my mood!
Rule of Thumb: “There” refers to a place, while “their” indicates possession.
Example: We’re going to love it there—I heard their breadsticks are the best!
Rule of Thumb: “Accept” typically includes, while “except” usually excludes.
Example: I was proud to accept an award (though everyone except the dog received one).
Rule of Thumb: To “assure” is to make someone confident of something; to “ensure” is to guarantee that something actually happens.
Example: Though Mike assured me that the dog would not escape, I locked Scout’s kennel to ensure he stayed put.
Rule of Thumb: “Farther” refers to physical distance and “further” denotes metaphorical (or figurative) lengths or advancement.
Example: I want to run farther next time, but need to progress further in my training to grow my endurance.
While grammar debates can make your head spin, hopefully, these tips can alleviate confusion. Do small things with excellence, and you’ll make big strides!
Want to catch a fish?
Then use the right bait!
If landing a sale is your ultimate goal, first, you must entice people to take a closer look. Effective marketing strategies often involve a “hook,” which is a short phrase, jingle, or attention-grabbing device.
Sales hooks bridge the gap between prospects and customers as they focus people’s attention on your message, set the tone of your presentation, and provide something of value. Whether it’s a special offer or an amusing tagline, hooks should arouse interest in your product or service while encouraging further interaction between the customer and the company.
Looking to start your presentation on a strong note? Here are four ingredients you might add to your next ad:
1. Paint an Incredible Vision
Human beings are selfish, and they are never satisfied with their present situation.
Anything that offers people an appealing future is intriguing and attractive. When you want them to give your product a second look, paint a vision of how it can change their experience for the better.
Here are a few samples:
- Save $500 a month and buy your next car with cash
- Own your own little piece of paradise
- Rock that bikini this July
2. Press the Pain Point
It’s true. People make buying decisions based on emotions.
Whether you elicit alarm or compassion, appealing to people’s fears, insecurities, or guilt is a great way to pique interest.
How do these examples impact you?
- Three million children die of hunger each year. Be part of a simple solution.
- You can never outrun your fork. We have a better way.
- Put a stop to this before it puts a stop to YOU.
3. Demand a Response
Sometimes the best approach in sales is an aggressive stance.
Short, clear commands can allow you to be blunt, relay a benefit, or convey an authoritative tone. This dictatorial tone helps resolve urgent situations or address a problem that needs immediate attention. Here are a few bossy lines to consider:
- Hackers steal 75 records every second. Build a security wall around your future!
- Stop wasting money on hearing aids that STINK.
- Recycle. Because there is no “Planet B.”
4. Let Others Brag About You
A testimonial headline is one of the best ways to grab attention.
Testimonials are appealing because people connect through stories, and they trust the opinions of others. Pictures of real people are irresistible, so a great photo combined with a stellar review is a surefire win.
Here are some easy taglines to plug into your print and photo testimonials:
My money’s on _______________
My ________________ guarantee
I was there when ____________
I’m obsessed with my new ________________
I chose _____________ because _____________
I discovered _____________ that _______________
I made an extra _________________ because _______________
Here’s how I ______________ in just ________________
They laughed when ________________. Until I _______________
Here’s what it feels like to __________________
Here’s how I beat _______________ by _____________
Appeal to Their Unique Interests
When you want to connect with your target audience, appealing to their unique interests is key.
Formats give your ad a structure, but a hook gives it character! Bring your ads to life with emotions, commands, testimonials, or a compelling vision, and you will arouse interest and drive demand.
In building brand awareness, a sales pitch is the hook, and consistent marketing is the “glue” that pulls your visuals and words together in a relatable way.
Marketing is about building relationships, and people commit to brands that seem dependable and trustworthy. Companies lure you in with witty slogans or incredible offers, but it’s a brand’s reliability that keeps you coming back. Customers stay loyal to brands when they feel comfortable and “in sync” with them, and the key to building that dependability is consistent, stylish marketing.
What does that look like in real life?
3 Examples of Brand-Building Marketing
Here are three organizations that do brand consistency well, and some take-home tips you can grab from their examples.
1. Charity: Water
“Charity: Water” is a non-profit organization that provides drinking water to people in developing nations.
As of 2019, the organization has raised $370 million, funding 44,000 water projects in 28 countries.
Charity: Water gives 100% of its donations to building water wells in Africa where women and children use yellow jerry cans to carry water back to their villages. The organization’s logo is a goldfinch jerry can that keeps the branding present across all platforms and keeps the charity’s focus top of mind.
Charity: Water has mastered the art of getting people to form personal connections with their brand, including online fundraising campaigns where people can link to personal events like birthdays, marathons, or life milestones. Their highly sharable content always connects incredible impact stories and graphics, including the jerry can logo.
Whether launching a campaign or publishing an annual report, Charity: Water is always on brand.
Takeaways: Build powerful connections with people through relatable stories, engaging participatory campaigns, and on-brand imaging in all you print and share.
When it absolutely, positively has to be there overnight . . . count on FedEx.
FedEx provides people worldwide with transportation, e-commerce, and business services. Offering “The World On Time,” FedEx has created a strong corporate identity for its professionalism and efficiency.
In addition to reliable service, the brand garnered trust through its “We Understand” campaign, which communicates the pricelessness of people’s treasures, livelihoods, and futures. Packages mean a lot to people, and FedEx hammers this home through story-based marketing, reward programs, and regular social media interactions.
Takeaways: Find slogans and campaigns that get to the heart of what people truly desire: to be heard, understood, and valued. When you think of people as a person – not just a number – they respond.
Do people see Target as a discount store?
Probably not. With trendy campaigns and high-end designers, Target delivers more than just products, but an experience.
Beyond quality merchandise at reasonable prices, Target offers easy-to-maneuver layouts, stunning branded displays, and contemporary styles aimed directly at a specific customer persona (higher-income shoppers ages 55 and younger). Target customers appreciate the brand’s sophisticated, affordable merchandise, including an ever-changing array of trendy clothing and home accessories.
Takeaways: Solidify customer personas and identify key themes that bring a fresh, consistent viewpoint through your products and marketing. Match the theme of your marketing with the personal experience people have doing business with you.
An Artful Tapestry
The heart of consistent marketing is your brand message.
Identify personable, engaging themes, and share them through your products, in-store displays, and print pieces. Weave these elements into a beautiful tapestry, and the benefits will last well beyond any savvy marketing campaign!
AT&T helps millions of customers connect with entertainment, mobile, high-speed Internet, and voice services.
Employing nearly 300,000 people worldwide, AT&T is committed to both hiring and shaping talent. AT&T University, an executive-taught leadership development program in the company’s Dallas headquarters, trains emerging leaders through in-house and satellite campuses across the U.S.
But AT&T needs more than just training; it needs innovation. So, in partnership with Georgia Tech and Udacity, Inc., AT&T created the first-ever Online Master of Science in Computer Science degree and self-paced, fast-track technical credentials called Nanodegrees across web and mobile development, data analytics, and tech entrepreneurship.
“We can’t depend on just hiring and the traditional educational system as sources for retooling or finding new talent,” said corporate communications manager Marty Richter. “We’re focused on aligning company leaders to strategic business innovation and results, skilling and re-skilling our 280,000 employees and inspiring a culture of continuous learning.”
Great managers are organized, courageous, and encouraging. But to maximize the team potential, they need another critical skill: finding and developing talent.
Strategy, Soft Skills, and Coaching
The ability to see and unlock talent is crucial to running a top-notch team.
But growing talent is not always easy. It may fly in the face of traditional hiring practices or may require you to go against your gut when evaluating current employees.
As you look to maximize the impact of your team, here are four steps to consider:
1. Plan Strategically
While individual employees are often asked where they see themselves in five years, few leaders project how they’d like to build their team in that same time-frame.
Most leaders are good at recognizing potential, but they rarely think ahead on long-term staffing. If you know the areas of your organization that need the most help, focus efforts on strategic long-term staffing to make it happen.
What skills, abilities, or experiences will your next employees need? Dream it today so you can hire it tomorrow!
2. Focus on Soft Skills, Not Expertise
Did you know that the World Economic Forum predicts 65% of today’s jobs will no longer exist in 15 years?
Often when people look for talent (either in or outside our company), they put too much emphasis on performance or expertise. But since we can’t know what tomorrow’s challenges will be, the most important skills aren’t technical abilities. Emotional intelligence, a passion for learning, and the ability to relate with others are essential traits for future success.
3. Develop Talent Through Coaching
Good managers are invested coaches.
No matter how skilled your team is, continually look for ways to help them grow. This may mean offering on-going training opportunities, mentorships, or “baby steps” toward leadership. Do your leaders delegate parts of their job to younger professionals so people can learn side-by-side? Hands-on leadership training can increase employee engagement while infusing passion into your organizational DNA.
4. Evaluate as You Go
Often managers are the cap that reduces growth and creativity.
Does this sound like you? If so, why?
Perhaps you’re not sharing the load or challenging team members to grow. Provide employees with tools to assess professional goals and offer critical feedback to address poor performance or new responsibilities. Meet with other managers to assess progress regarding developing talent. And keep the dialogue flowing about business strategies and people’s individual roles within this vision.
Become the Chief Talent Agent
Great managers are also great talent agents.
The most important factor in your company’s future is your ability to recognize and develop potential. No other factor will make such a significant impact in shaping high performing teams!
Start at the bottom.
That’s what legendary basketball coach John Wooden did every year. Wooden did not start with layups or defensive strategy – he started with shoelaces.
Coach Wooden, who won 10 championships in 12 years with U.C.L.A., had a reputation for fortifying the fundamentalsbefore moving forward. Before his athletes played, they had to practice pulling up their socks, leaving no loose flaps in the sneakers, and pull laces tight to avoid ankle sprains.
“He didn’t want blisters,” said former player Rich Levin. “I mean, that’s not a serious illness, but you could miss a game or two.”
Whether you’re a new business owner or a seasoned veteran, sometimes we all need to start at the bottom.
Have you refreshed the fundamentals of your business plan lately? Managing finances is essential to success, and one tool of the trade is a cost-benefit analysis. Whether you’re considering a new venture or weighing a staffing decision, a cost-benefit analysis can help you decide which projects to tackle and what resources are needed.
The Basics of a Cost-Benefit Analysis
When you perform a cost-benefit analysis (CBA), you make a comparative assessment of all the benefits you anticipate from your project and all the costs needed to implement and support the changes this brings.
Here are four steps to account for revenue and expenses in your CBA:
1. Prepare a Balance Sheet
Begin by carefully examining your costs and expenses (or money-in, money-out).
After you categorize expenses in your balance sheet, you are ready to weigh upcoming business decisions with a rubric that puts potential benefits and costs in context.
2. Give Dollar Values to Anticipated Costs & Benefits
A CBA, in a nutshell, means adding money in benefits plus money in costs over a set period of time.
A functional CBA seeks to express benefits and costs in monetary equivalents. Some CBA’s are easy to quantify. For example, adding new seating to your restaurant might incur a one-time expense of $60,000, but result in $7,000 of extra sales each month.
Clearly, those benefits outweigh the costs.
Some CBAs are more complex. Perhaps hiring a team member will cost $40,000, but the increased sales and productivity are hard to estimate. In this case, do your best to express benefits and costs in monetary terms to facilitate the assessment of a project’s net value.
3. Weigh Future Values or Expenses
As you build your CBA, remember to make projections for all phases of the project.
Some of your costs may occur only once (like capital investment, equipment purchases, etc.), and others will be recurring (like staffing, maintenance, or increased utility bills). The farther into the future you look, the more important it is to convert the net value (of benefits over costs) into today’s dollars. As you refine your CBA, consider inflation, interest rates, and even opportunity costs (the potential benefits that might be lost by passing on a different project in favor of this one).
Here you may want to run a sensitivity analysis, which is a “what if” analysis that goes back to your CBA and plays around with assumptions. For example, if you had uncertainty about sales projections, you could vary projections by several percentage points before re-running the analysis.
4. Make an Informed Decision
Now it’s time to compare total costs to total benefits and make a decision.
Do benefits outweigh costs? Do they do so significantly? In this case, you should green-light the project. If more capital is needed, you’ll need to rethink your goals or form a new strategy.
No matter what the decision, a CBA can be critical to the success of any project, allowing you to make non-critical choices and keep your business running smoothly!
For many decades, stickers and labels have been helping to establish brands, elect politicians, spark micro-marketing engagement, and build social proof.
Stickers and labels are more popular than ever. Just sit in a coffee shop for 20 minutes and look at the water bottles, laptops, or notebooks of young people. Stickers are not only inexpensive and enduring, but they are also fun for users!
Build an Enduring Brand with Custom Stickers and Labels
Looking for creative inspiration? Here are three examples of sticker marketing campaigns that left a tangible impression with every single viewer:
1. Cillit Bang: Destroying Dirt Wherever You Find It
Cillit Bang is a household cleaner.
To build credibility and marketing momentum, the company placed transparent stickers on coins that were halfway cleaned by the product, highlighting the contrast between the filthy and the clean. Coins were then given as change to customers, demonstrating that people could “bank on” Cillit’s ability to get the job done.
This simple sticker drove home the obvious brand message: Cillit Bang destroys dirt wherever you find it.
The effect was simple, surprising, and successful. The company saw a sales lift of 337% in markets where the campaign was implemented.
2. Gillette: The “Ouch” Factor
Could your business use stickers to supplement the materials you already have?
That’s what one razor company did.
Gillette launched a strategic marketing campaign using stickers smaller than a palm. Instead of paying for extra outdoor ads and signs in Manhattan, Gillette enhanced signs it was already using. Everywhere Gillette had an outdoor sign; they simply added a small custom sticker that looked like a bloody tissue. Stuck on the faces of the men in their ads, the stickers made it appear as if the person had nicked themselves shaving.
Gillette turned heads citywide and got people talking!
3. Le Cactus: Screaming Hot Wings
How can you pair a sticker with people’s senses?
Le Cactus answered this brilliantly with their spicy wings campaign. To build appeal for their spicy wing specials, Le Cactus put a sticker of a man screaming on the back of taxis throughout the city.
If that wasn’t visible enough, they took things a step farther, lining up stickers so that the man’s tongue precisely laid over the cars’ brake lights. Every time the brakes were touched the tongue looked like it was burning.
At the end of the campaign, the restaurant reported increased customer visits, high-level brand recognition, and (best of all!) tingling tongues.
Any Message, Anywhere
The beautiful thing about adhesive products is that they can take any form and can be used to adapt to any existing product.
Whether your sticker or label is a stand-alone promotion or something you add to presentation folders or brochures, any brand name, slogan, or image can be used for your sticker. From window clings and car decals to logo stickers and custom product or packaging labels, well-designed stickers generate low-cost exposure, make lasting impressions, and build word-of-mouth marketing for your business.
When done right, promotional stickers can do more than promote your brand; they can become profitable products on their own.
Want to chat about adhesive marketing options? Contact us today to brainstorm!
If you were given a magic formula for reducing stress or frustration, would you use it?
Many of us set New Year’s resolutions on something we “wish” would happen instead of giving thought to what caused us tension or joy in previous years. As you consider new business goals for the future, first you need to know where you’ve been.
Before you look ahead, it’s important to look back.
Build Business Goals from Self-Reflection
When business coach Darlene Hawley first started her company, she was laser-focused on the future, visualizing where she wanted to be ten years down the road.
“I wasn’t spending the time looking at what went really well for the year I was just finishing,” Hawley says.
Hawley later realized that spending more time debriefing the past could better position and motivate her for the future.
“Adding that [past reflection] to the strategic planning process was huge, because we need to celebrate,” Hawley says. “When we celebrate those wins, that’s what inspires us to take action going forward.”
Hawley is doing this herself as she prepares for a new year:
“Right now, I’m looking at what 2019 looked like—what went well, what didn’t go so great . . . what would I change to make it better for 2020?” she said.
As you consider a new year and a new decade, do you want to see measurable progress in your professional life? Here are four strategies for building that momentum.
1. Set Goals that Motivate You
As you work from reflection, build goals based on what was most rewarding or painful last year.
Goals should have meaningful outcomes because 93 percent of people struggle to turn goals into tangible action steps if the destination is not personally motivating.
Start with goals that are high on your priority list. Then, break your master list into the top 3-5 overall objectives. Write down why goals are important to you, how you will measure progress, and what strategies you will use to achieve them.
2. Put A Plan in Action
Once you’ve planned the work, it’s time to work the plan.
Sometimes we get so focused on outcomes that we forget the individual steps in the process. When drafting long-term goals, assign specific, time-bound “mini-wins” to achieve along the way. This is your road map to executing a plan as smoothly as possible.
3. Empower a Support Team
Whether it’s a book club or a cardio-training group, humans are much more likely to achieve goals in community.
Working toward professional goals in isolation lowers accountability and drains your energy. It’s important to share your goals with others, to find a mentor or peer group to meet with frequently, or to give everyone on your team a blueprint so you can track progress collectively.
Tell people why your goals are personally motivating and look for opportunities to solicit the feedback, advice, or encouragement of others.
4. Visualize Success
Finally, while you are looking back, take time to visualize what it would be like to succeed in the future.
What pain point would you like to alleviate? What benefits would you enjoy with your family, your finances, or in achieving a life-long dream?
Whether you put pictures of vacation destinations in your closet or select a “splurge item” you would buy if you hit a sales goal, visualizing positive outcomes can raise energy levels and build your confidence.
In fact, numerous sports studies have shown that mental practice (through visualization) can be as effective as real practice. In other words, you can develop and reinforce real skills by visualizing yourself practicing them!
2020 is a year of possibilities. With reflection, teamwork, and visualization, you can be motivated by creative solutions and do the work necessary to bring your professional goals to life!
As a small business owner, you need ways to cultivate curiosity and look your best, and business signage is your foremost advertising tool.
Grab attention and set your business apart with gorgeous custom banners!
Banners are an inexpensive substitute for a permanent sign, allowing you the flexibility to change and move your materials as needed. Plus, banners are eye-catching, sophisticated, and fun.
Distinct Banner Options to Get All Eyes on You
Whether you want to highlight a promotion, organize your sales floor, or increase foot traffic at a trade show, consider some of these imaginative banner options for your next display.
1. Pole Banners
Pole Banners are vertical banners made from sturdy vinyl material and can affix to almost any type of light pole, street post, or sidewall mounting.
Pole banner advertising offers an excellent medium to market to pedestrians or drivers in locations with heavy traffic. Because they are located at or above eye level, they are easily noticed from a distance and offer an excellent way to strengthen your brand.
Use pole banners to display school colors, mount core values in your department, or promote community events. Enjoy easy, breezy visibility with this durable, colorful signage.
2. Tabletop Banners
Think banners have to be huge to be effective? Think again!
Tabletop banners are a compact, portable option that can easily travel with you to any trade show or event. With retractable stands included, tabletop banners stretch anywhere from eight to 17 inches in height, which is perfectly formatted to dress up any presentation with minimal hassle. Use them for conventions, boutiques, banks, restaurant tables, point-of-purchase displays, and more. Though small, tabletop banners can make a big impact for your business!
3. Step and Repeat Banners
Looking for a fun way to build a social media presence for your business?
Try step and repeat banners and offer people a creative photo op they can hashtag!
Step and repeat banners are a publicity backdrop used primarily for event photography. They are printed with a repeating pattern or branding design that makes its design very visible in the photographs of the individuals standing in front of it. From red carpet events and concerts to galas and company parties, step and repeat banners give a “celebrity-like” experience for your guests to engage with.
For every picture taken in front of the banner, you can count on more people to see your logo once the photos are released to the press and social media. This builds word-of-mouth marketing and spreads your image far and wide!
Flex Some Marketing Muscle with Extraordinary Custom Banners
Whether you go big and beautiful or nifty and portable, banners are a superb marketing tool that can help attract more customers to your business.
Want to talk options? No matter the display size or budget, we’ll help you find the perfect banner for your business. Contact us today about promoting your business professionally and elegantly, so you stand out!
Looking to increase your strategic visibility, gain exposure for your ideas, and change the world in meaningful ways?
Everyone is following someone. Maybe it’s time to engage others, so they follow you!
Facebook GROWs with Print
What does thought leadership look like from an industry perspective? Here’s one example:
In 2018, Facebook launched a thought leadership campaign (GROW) to help leaders grow businesses and networks while challenging the status quo. To communicate complex ideas, the social media empire developed a quarterly print magazine and marketing program aimed at business owners in the United Kingdom and Northern Europe. GROW is sent directly to marketing clients and distributed at select airports and train business lounges to reach top professionals:
“We know that business leaders have limited time for long reads at work, so we’ve also created a physical version with journeys in mind,” said Leila Woodington, Facebook’s head of business marketing in northern Europe.
Facebook’s goal is to position itself as a dominant thought leader among corporate executives or government leaders to grow marketing influence. Facebook understands that combining hard-hitting print with a steady drip of digital content is an especially effective strategy.
People Influencing People
The term “thought leader” is more than a buzzword; it’s a dynamic reality.
People influence people, and thought leaders are those that others respect and follow. Do you want to shape trends, spark movements, or voice unique ideas? Informed individuals can add tremendous value to their field of expertise!
Your ability to shape perspectives will grow as you show yourself to be relatable, engaging, and consistent in three specific ways:
1. Building Connections
Build your engagement quality by cultivating regular contact with close friends and family, with current and former colleagues, or with analysts, writers, or industry leaders.
Engage and follow others through face-to-face networking, regional training opportunities, social media, or online discussion groups. Gain traction as you contribute, follow, share, or add your own commentary to material relevant to your industry. And – as often as you can – share your picture with printed pieces or online content. Matching a face with your voice makes you more memorable, credible, and real.
2. Growing Your Name and Niche
Thought leaders are people who fully immerse themselves in the needs and concerns of their audience.
To stand out from the crowd, concentrate on a niche market or seek to communicate with a specialized group of people. Write, speak, share, and comment on the things most relevant to this area. Think of yourself as a translator (explaining the concerns at hand and interpreting their meaning) or a tour guide (predicting trends, forecasting effects, or helping people interpret what they see). Here you’ll maximize impact, giving people “Aha” moments, or making them think, “Wow, I never thought of it like that!”
Grow your influence by writing articles for publications, requesting to share on panels or policy boards, publishing via social media and printed newsletters, or inquiring about opportunities to speak at events.
Once you establish credibility, you’ll naturally become part of bigger and better opportunities.
3. Educating and Empowering Others
Leaders who inspire loyalty are those who empower others.
Thought leaders don’t just impress people by how “smart” they are – they teach others to produce fruitful results as well. Your focus may be building educational tools, helping people with decision making, or establishing yourself as a one-stop resource with scalable models that bring answers people need.
As you grow your influence, you will advance your career, access new industry opportunities, and create top-of-mind awareness for your business.